Truthiness in Advertising: Is Qlaira® Really a “Natural” Birth Control Pill?
New oral contraceptive, Qlaira® is being marketed as “body-identical” but a closer look proves otherwise.
The headline of the “consumer media” press release from Bayer Healthcare says, “Natural hormone inspires new contraceptive pill.”
Really?! I thought. This could be exciting! But of course it was not to be.
Qlaira®, a new oral contraceptive approved for use in Europe is being marketed as a “natural” contraceptive because it contains a “body-identical” estrogen, another way of saying bioidentical. Bayer Schering Pharma, the manufacturer of Qlaira®, hasn’t made the actual leap onto the bioidentical bandwagon, but they apparently want to tap that market via misleading marketing. In the spirit of truthiness, they want to be natural but it just ain’t so. Qlaira® contains an almost-bioidentical estrogen and a very synthetic not body-identical progestin. It’s like saying that a Twinkie is natural because it contains high fructose corn syrup.