Goofy looking guy steps out of an elevator with flames coming off his jacket and says:

“I ate breakfast and got heartburn. Third day this week. So I took my heartburn pill and some antacids. We’re having Mexican tonight, so, another pill then. Unless we eat later then pill later. If I get a snack now, pill now. Skip the snack pill later. Late dinner pill now? I have got heartburn in my head!”

Text: Stop the Madness

Voice Over: Stop the madness of treating frequent heartburn. It’s simple with Prilosec OTC®. One pill a day, 24 hours, zero heartburn.

Goofy looking guy holding up Prilosec package says, “No heartburn now, great.”

DUDE! Stop eating doughnuts, Pop Tarts, and three cups of coffee for breakfast! Stop eating greasy food for dinner! Stop snacking on Doritos and Ding Dongs! Sheesh.

On the other hand, goofy guy can keep eating junk food and take Prilosec every day, and, based on known side effects, here are some likely consequences:

•  He will lose bone density and have osteoporosis by the time he retires.
•  He will grow man boobs.
•  What decent food he does eat won’t be digested very well so he’ll have chronic, low grade malnutrition.
•  He will have chronic headaches, for which he will take aspirin or ibuprofen, which will cause bleeding in his already compromised gut, so he will be tired and anemic, or he will take Tylenol, which will eventually damage his liver, which will make him tired and cranky.
•  He will keep eating junk food, which will make him even fatter, which will raise his blood pressure and cholesterol. His doctor will give him more drugs to lower his blood pressure and cholesterol. These drugs will make him tired, make his muscles ache, cause memory loss and further compromise his liver, so he will become a couch potato (if he isn’t already).

Here are some articles with more info and some commonsense solutions for heartburn:

What Your Doctor May Not Tell You about Heartburn

Heartburn Drugs can Cause Fractures

  heartburn, Prilosec ad